Phoxware

Our half-baked and ill-conceived Lametard IQ app has been hovering around #70 in the Entertainment|Free category of the App Store.

This is rather interesting for devs because first it reveals how many downloads per day you’d expect to see at this level, about 1600/day. If you’re interested in Lite-to-Full conversions then that would translate into roughly 16 downloads/day for a full version. That calculation is based on a very rough rule of thumb that 1% of people who download a lite version will buy the full version.

The next target of interest is the Top 50. Because most people download entertainment apps directly onto their iPhone, rather than through iTunes, the exposure level should pop at around the Top 50 to 10 000+ downloads/day. In Top 10 you’re golden with 100 000′s downloads/day.

Top 100 is a stepping stone for a Lite-to-Full business model. It gets you exposure and downloads that you otherwise wouldn’t get. However, the revenue on a 99 cent app wouldn’t be enough to sustain a business at that level. You need to be in the Top 50.

Note to self: we don’t have a full version of Lametard IQ so who is really the lametard?