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Our Stupid App Breaks Into Top 100

Lametard IQ Ad 125pxOur half-baked and ill-conceived Lametard IQ app has been hovering around #70 in the Entertainment|Free category of the App Store.

This is rather interesting for devs because first it reveals how many downloads per day you’d expect to see at this level, about 1600/day. If you’re interested in Lite-to-Full conversions then that would translate into roughly 16 downloads/day for a full version. That calculation is based on a very rough rule of thumb that 1% of people who download a lite version will buy the full version.

The next target of interest is the Top 50. Because most people download entertainment apps directly onto their iPhone, rather than through iTunes, the exposure level should pop at around the Top 50 to 10 000+ downloads/day. In Top 10 you’re golden with 100 000′s downloads/day.

Top 100 is a stepping stone for a Lite-to-Full business model. It gets you exposure and downloads that you otherwise wouldn’t get. However, the revenue on a 99 cent app wouldn’t be enough to sustain a business at that level. You need to be in the Top 50.

Note to self: we don’t have a full version of Lametard IQ so who is really the lametard?

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Lametard IQ Breaks Out, Downloads Rocket

Lametard IQ Downloads

For still unknown reasons our Lametard IQ app [App Store] has taken off like a rocket in the App Store, surpassing 1600 downloads a day. This wasn’t supposed to happen. It’s a half-baked app which should’ve been dead on arrival. So what’s going on?

In the App Store there are a few so-so reviews and about 2 1/2 stars. Google “Lametard IQ” and there’s nothing but links to fake App review sites. You know, the sites which mine data from the App Store and republish it hoping to get 5% commission on click-through sales. A Twitter search reveals nothing.

Originally this app was released at 99 cents to get the price-drop effect, where people download it just because the price drops to free. Thereafter downloads gradually dropped to in-line with what you’d see for free apps, somewhere below 200 a day. But then about the 26th the downloads started taking off.

My guess is that Lametard IQ showed up on a list somewhere but I don’t know where just yet. Although 1600 downloads a day isn’t huge, compared to the 10, 20, or 30 thousand a day some apps get, it still aint bad.

Meanwhile, we’ve submitted to Apple a fully baked update for Lametard IQ which should help it keep moving up the charts.

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Lametard IQ, New Version Released

Lametard IQ v1.1I got caught not knowing what’s going on with the first release of Lametard IQ [App Store] and have scrambled to put together a complete app with this new version.

The first release has, for still unknown reasons, rocketed in the App Store. It was actually a half-baked app that I wasn’t particularly anxious to advertise. It was one of several apps just sitting in the queue waiting to be finished. Faced with the decision to either shelve the project or wrap it up and release I decided on a compromise — release as-is as a free app. It only had 10 questions and no scoring after completing the test. I thought maybe a few people might download it for giggles and kicks.

So here’s the new version, the completed app. It has some new graphics, 20 brain-teasing questions, a final IQ score, and a special surprise at the end known as a liar’s paradox (for those who can’t figure it out).

The new Lametard IQ Version 1.1 should be available in the App Store about April 10.

Enjoy!

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Is TechCrunch Creating Panic Among App Developers?

iPhone Hero

There’s a growing anger among iPhone app developers at the current state of affairs. For many devs the game seems to be rigged and not in their favor. Their hopes of getting established as little software shops, maybe even big shops, are getting thrown about by the realities of the work that must come after their apps are released. Most paid apps are getting just a couple of downloads a day. Hardly enough to build a going concern on.

Playing on that anger are recent posts from TechCrunch on how Apple could potentially bankrupt devs and are treating them like dirt. There’s nothing surpising in this because it’s normal TechCrunch style to create a stir.

Everybody needs to just calm down…

If developers came into this market to start and build a business then they also had long-term goals in mind. They got into it for the long haul and were prepared to commit the time, effort, and money into growing their businesses. But if they got in to get rich quick then they’re probably ticked off right about now.

These same developers may have created games for the iPhone and understand the need to put some challenge into it, else they lose their users. Likewise, growing a business involves challenges and coming up with solutions.

Think about the Palm Pre coming to the market this summer. Could Pre do to the iPhone what Facebook did to MySpace? Perhaps, if Apple doesn’t get their act together. When fart apps make it to the #1 paid app spot then there’s something wrong. If Apple doesn’t fix this then we, as developers, can focus our efforts on any of the new touch platforms just waiting for us with arms open wide.

Developers, there’s no need to panic and throw in the towel here. And don’t get too caught up in hyped media reports. They’re just doing what they do.

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Can You Trust iTunes App Store Reviews?

It’s finally starting to hit main street that the App Store review system is busted. PC World has a scathing article here and it’s reprinted on MacWorld here. We’ve pointed this problem out ourselves here.

The gist of what’s going on is developers are 5-starring their own apps while 1-starring the competition. Not just one time, but with 5 or 10 iTunes accounts. Yesterday I saw one app just released with 32 5-star reviews all written in the same style with no gripes. Each user had written exactly one review, a review for that app. Obviously they were fake.

The motive is to deceive the public and that’s why it’s unethical. Many of the developers contacted for the article seemed brash about the whole thing. Some even admitting what they’ve done. If it’s not a big deal then why do it? Here’s one example:

InfoMedia CEO Joel Comm counters that he doesn’t see anything wrong with a developer’s posting an anonymous review of a competitor’s app. “If people purchase the app, they can do whatever they want within the guidelines of the iTunes review system,” Comm wrote via e-mail. “I see no reason to disclose that you are a competitor.”

A new app needs to get traction after it hits the App Store. It’s a critical time in its life. So if its first few reviews are 1-stars with negative comments then it may get killed before it even gets a chance to catch on. Negative reviews beget more negative reviews.

This shameless practice only further confirms the need for independant app reviews like we and others are doing. You can help support our efforts merely by linking to us and adding our feed to your reader. Much thanks for your support!

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iTunes Tweaks Search Results, Bad for Developers

This week there seems to have been a change in the search algorithm used by iTunes. Previously, you could search for any app name and get a large list of results. From our own experience the app description affected these search results. Keywords were important and if the description contained those keywords then it would at least show up in the results. It was Google-like and gave people the results they were looking for.

That has now changed.

The list is greatly reduced while searching for top downloaded apps. Actually it seems you just get the app and a bunch of unrelated but other high-download apps in the results. Search for something specific like “Koi Pond” and you get five results. There’s no opportunity for similar apps to compete. If I were looking for something Koi Pond [ish] how would I find it?

This is bad news for new developers because it makes it even more difficult to get noticed in an ever crowded app marketplace. Without a big marketing budget upcoming developers must lean heavily on independent review sites.

Note: Generic searches like “font” will still return many pages of results. It’s the competition getting blocked on popular apps which is the focus of this article.

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iTunes 8.1 Tweaks App Ratings System

iTunes 8.1 Customer Ratings

The feedback ratings system used by iTunes was busted before iTunes 8.1 was released. The new version of iTunes makes some adjustments to improve the effectiveness of the rating system, but problems will persist.

Last year (2008) iPhone developers were gaming the system in various ways to artificially move their apps up the ratings system, to the top of the Top 10 lists. Comments could be posted by anyone whether they downloaded the app or not. This led to significant developer abuses of positive comment spamming their own apps and negative comment spamming the competition. We’ve been the target of such spam ourselves. Apple tried to plug that hole by requiring people to actually own the app before leaving comments. But free-to-download apps are still getting flamed with negative spam and paid apps are getting purchased just to leave negative comments. This problem, though addressed by Apple, persists and cannot be completely eliminated.

iTunes 8.1 tweaks the ratings system a couple of ways. First, versions are now rated rather than the app as a whole. This is a good move because version 1.0 apps are commonly released without a complete feature set, with the intent of filling those features in future releases. A version-based rating system encourages future development.

Second is a simple Rate this software button which makes it easy to give an app a rating of one to five stars without leaving comments. Simplicity will encourage use. This will hopefully result in more valid ratings which would tend to dilute the spam comments. Note that a similar way to rate apps appeared in the iPhone 2.2 software update whereby you could rate the app after deleting it. But this has been widely criticized as skewing ratings downward because, let’s face it, if you’re deleting an app you’re probably not happy with it.

All in all the changes are positive. But there isn’t an especially good review system in place and would-be app shoppers are still best served by consulting independant reviews before making purchase decisions.

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A New Way to Make Money with Apps

Horizon-iPhoneTausendstern, a not so memorable developer name, has a different approach to earning dollors (or euros) off their apps — sell the source code.

I came across this outfit while doing research on budget apps for our own upcoming iBudget. Tausendstern has a budget app but it’s not very good. By that I mean not complete, not full featured. It seems they did just enough development to get it through the App Store inspectors. In fact all their apps are like that.

Their website shows nine apps available on the App Store and they’re all free. The screenshot here is for an app which is supposed to simulate an artificial horizon used in aviation. Problem is it doesn’t work. It’s just a bubble level type app with a 2D image of a 3D horizon bubble. And it’s pointless and it’s useless. In fact all their apps are like that.

Here’s the kicker: you can buy the source code to all these apps for a mere EUR 29.95. The intended audience is new iPhone developers who need a little help getting started. That explains the low-quality we’re seeing from this outfit. It seems these apps were developed with the intent of selling sample source code. Some developers may find that usefull, but there are other free sources available.

Apple’s developer portal has about the best sample source code available and has probably become the basis for most new starter apps. There’s also appsamuck which has samples to demonstrate core functionality not touched on by the Apple portal.

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50 Dollars — Going Price for an App Review

Developers need their apps for the iPhone to get noticed if they’re going to have any chance of catching on. With the flood of stuff hitting the market lately there’s little chance of standing out. Therefore many turn to any number of iPhone app review sites which feature submission forms developers can use to get their app reviewed.

We’ve tried that also.

I was a little surprised by the response from one site, a well known site. They requested that we pay 50 dollars to get our app reviewed. This fee would “expedite” the process and ensure we get a review. Yet no where on their web site do they disclose that they’re get paid per review.

We didn’t pay and our app didn’t get reviewed.

It seems the opportunists have setup shop. So much for ethical reporting.

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Lametard IQ for iPhone

Lametard IQ ProductIf you’re looking for some fun with friends, Lametard IQ has the answer. It’s basically an idiot test and you may already have seen the questions, but do you remember the answers?

Good for a few minutes of fun, and it’s free, so why not!

Enjoy.

Update: We have removed Lametard IQ from sale in the App Store.

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